Two Examples of C.A.R.P.

Two Examples of C.A.R.P.

Disclaimer – I don’t know anything about holy yoga. =) I found this image online and liked the design.

Contrast – Three different sections have contrasting colors of white, gray, and black. The turquoise text creates another layer of contrast and pops out of the more neutral tones.

Alignment – Alignment within the different sections is consistent. There is a lot going on, on this page, but the consistent alignment within each section helps keep information separate. The designer aligned the text to the right in the white section following the diagonal line down the page, but made sure that the text was also aligned on the left for easy reading.

Repetition – The repeated turquoise helped readers draw their eyes to the most important points.

Proximity – The critical information for this course is located in the gray section. The designer chose to put everything in that one spot so readers could find the things they would need to actually attend at a glance.



This picture came from Wired magazine.

Alignment – I thought the alignment was interesting. It wasn’t horizontal or vertical, but a slope for the skis to follow. The reader’s eyes follow the page from item to item as though they were tumbling down a ski hill.

Contrast – The designer chose a lighter, more neutral color for the background that created contrast with the darker colored jacket, skis, helmet and gloves.

Repetition – Because the alignment wasn’t traditional I thought the formatting around the text was important. The numbers and lines around the introductory information with the price at the bottom was repeated for each of the products. Readers could easily see whatever information might interest them most because of this consistent repetition.

Proximity – The designer made sure that, though the pieces were arranged in a creative way on the page, the information about each of the products was near the product. It isn’t difficult to find the information about the jacket or skis because of its proximity to the image.



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